Integrated B2B campaign to launch a new PDF product drives prospects into the pipeline
Cost-effective digital strategy yields over 1000 leads in just 2 months
Nuance was looking to get off to a good start as they launched their next generation PDF software solution to compete with Adobe (the goliath in this category with over 90% share). A comprehensive plan was needed to drive 30-day trial downloads of the product as cost-efficiently as possible. Wilde built a marketing plan to generate leads, executed the creative and delivered an outcome that exceeded projections.
“ Behavioral science is a powerful tool for increasing customer engagement and response, and Wilde Agency understands this. ”
Dan Ariely, Behavioral Economist, Wall St. Journal columnist