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Direct Marketing Tip

"The 'mere measurement effect' refers to the finding that when people are asked what they intend to do, they become more likely to act in accordance with their answers."

Richard H. Thaler and Cass R. SunsteinRichard H. Thaler and Cass R. Sunstein
Authors of "Nudge"

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Wilde Agency Wins International Echo Finalist Award

  
  
Wilde Agency won an International Echo Finalist Award for our integrated direct and digital campaign for ADA Insurance Plans of Great-West Life. The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct marketing discipline in such totality.

About Wilde Agency

Wilde Agency's Direct Response marketing experts specialize in getting people to act - getting someone to raise their hand, click, call, buy, or repurchase. Whatever the action, Wilde Agency knows how to get people to take it. Drawing upon best of breed DR techniques and a deep understanding of today's consumer behavior, we construct and deliver cross-channel DR programs that get people off the dime and maximize ROI. Data, direct response expertise and a deep understanding of human behavior ensure that our solutions deliver.

About Wilde

Founded in 1868, Wilde has evolved from a small publishing company into a nationally recognized leader in direct marketing solutions and personalized communications. Wilde provides a comprehensive suite of business solutions for companies across a wide range of industries. Their personalized communication specialties include agency services, print on demand, direct mail services and fulfillment. Wilde is headquartered in Holliston, MA.

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