9 Easy Visual Hacks To Increase Credibility
Discover how action shots, equations, and explanatory illustrations can build trust with your audience, increase content consumption, and improve your visual marketing efforts....Download
Harnessing Human Behavior to Increase Marketing Effectiveness
You understand how segmentation, offer relevance, message, and creative impact your response rate....Download
5 Things That Could Boost Your Organization’s Marketing Efforts
Many marketers fall-short when they attempt to implement multi-channel communications....Download
The Power of Personalization
We already know how hard it is to get people to respond to marketing campaigns....Download
Human Behavior Triggers in Credit Card Marketing
Credit card marketing is tough. The competition for customers is intense, and the category contains considerable "sameness". [...]
In this article, Chief Creative Officer Nancy Harhut explores how Human Behavior Triggers can be leveraged to help credit card marketers increase the likelihood of motivating the behavior they seek.
Creating Direct Response Communications That Get Results: The Visuals
Powerful visuals are key to eliciting the desired response from your audience. [...]
This white paper details the finer points of effective visuals in direct response communications.
Learn how to use visual hierarchy to control eye flow and visual building blocks to tell a story to your audience.
Download this visual tip sheet and start creating stellar direct response communications.
10 Loyalty Marketing Essentials
Today’s consumers do not offer up their loyalty lightly. Thanks to the digital world and social media, [...]
their expectations and demands from you as a marketer have changed dramatically. You have to work hard and prove it.
Our tip sheet can help you turn your consumers into loyalists by creating a program that’s relevant, timely, and valuable.
Best Practices and Behavioral Science on the Campaign Trail
Discover how the 2012 Obama campaign successfully leveraged behavioral science [...]
and email best practices to mobilize voters. Learn how you can take a page out of the presidential playbook and persuade your target audience to take action.
Read how you can convert your audience into engaged brand advocates. Download this compelling whitepaper today.
Three Reasons We Trade Data for Discounts
In the age of N.S.A. scandals, most of us are concerned about safeguarding our privacy. So, does that mean we’ll stop sharing [...]
personal information with marketers? To answer that, you need to understand why we surrender data in the first place.
Download our short paper to discover three—make that FIVE—reasons we swap valuable personal information for a $3 coffee.