Nancy Harhut To Present At The 2017 Creativity In Commerce Conference
The event will take place on April 5, 2017 at the Cape Cod Resort & Conference Center in Barnstable, MA. Sessions will run from 8:00 AM to 1:00 PM, covering such topics as marketing technology, growth hacking, and brand identity.
Nancy will discuss how behavioral science principles can be applied to improve your creative strategy. Details on her session can be found below, and tickets are now available through the Creativity in Commerce website.
Beyond Copy and Design: The Secret Ingredient to Effective Creative
Even with a great product, offer, and creative approach, your marketing messages may be ignored. Why? Scientific research shows that people are hard-wired to behave in certain ways, and that people make up to 95% of their purchase decisions subconsciously. Fortunately, these automatic behaviors can be triggered! Discover what to embed in your creative to increase your open, read, and response rates.