Wilde Agency CCO Heads To Sweden For 2017 Webbdagarna Conference
Sponsored by IDG’s Internetworld, the event is billed as the “country’s leading event for everything digital and business oriented”.
Nancy will be presenting twice to Webbdagarna attendees, including a main stage presentation and a smaller breakout session. Details on each can be found below.
Hardwired Behaviors: Email Marketing’s Next Big Opportunity
(Main Stage Session)
You can follow all the current best practices for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative.
Today you need to know the decision-making shortcuts people use when they encounter your email – the hardwired behaviors they default to that determine whether they open, read and respond to it. Research has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another.
Discover what some of these automatic behaviors are – and how to use them to get your target to engage with your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
5 Brain Science Secrets Email Marketers Should Steal
Science has proven that up to 95% of decision-making takes place in the subconscious mind. Which means you need to know the triggers that prompt the actions you want your target to take – the scientific secrets that get people to open, read and respond to your emails. Discover five proven principles of psychology that lead to greater email response. See exactly how to apply them. And watch your numbers soar.
- How to write a subject line that’s impossible to ignore
- What instantly makes you look better than the competition
- The one thing to say to increase response
- Which days are best for success
- The journalist’s secret that boosts email readership