Wilde Agency Wins 3 Honors At 2017 Gramercy Institute Financial Awards
Wilde Agency has been announced as a winner in three separate categories for the 14th Annual Gramercy Institute Financial Marketing Strategy Awards.
The agency’s campaigns for MassMutual, Nationwide, and Columbia Threadneedle Investments were selected by an elite group of industry peers for recognition in the following categories:
• Retirement, B2C – MassMutual Financial Group
• Direct Mail Marketing – Nationwide
• Viral Marketing – Columbia Threadneedle Investments
“This recognition underscores the significant impact of applying behavioral science to financial marketing,” said Nancy Harhut, Chief Creative Officer at Wilde Agency. “When you develop strategy and execute work that takes advantage of decision defaults, the outcomes are so much stronger.”