Nancy Harhut To Speak At 2017 Content Marketing Conference In Boston, MA
After delivering last year’s top-rated session, Wilde Agency‘s Chief Creative Officer Nancy Harhut has been invited back to Content Marketing Conference for an encore presentation of her speech “How to Create Brain Craving Content in 5 Easy Steps“.
This year, Content Marketing Conference will migrate from Las Vegas to Boston, taking place April 11-14 at the Westin Boston Waterfront Hotel. A mixture of inspiring keynotes, tactical sessions, and deep-dive workshops will focus on winning the war against bad content.
As a speaker at CMC 2017, Nancy joins a roster of content marketing “superheroes” as the Caped Persuader — a champion who wields words with the skill of a decision scientist, shooting into your subconscious to trigger behavior that’s automatic and instinctive. Her session will take place from 2:20 PM to 3:00 PM on Wednesday, April 12. Additional details can be found below.
How to Create Brain Craving Content in 5 Easy Steps
Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in, with a splash of art.
In this session, you’ll learn:
• Headlines that increase engagement by 140%
• Words that snag the human eye
• The magical word that gets people nodding
• The surprising move that slashes unsubscribes by 22%
• Cognitive fluency and the power of persuasion
• Loss aversion, social proof and scarcity drivers
This example‐packed session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps.