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Direct Marketing Tip

"95% of all purchase decision-making takes place in the subconscious mind."

ZaltmanGerald Zaltman, Harvard Business School, Author of "How Customers Think" 

Get Some Action of Your Own

Here’s a small sampling of the advice we share with our clients. We hope you find it helpful as you prompt your customers and prospects to take action.

Just click on the links that interest you.

Webinars

Data Deluge: How to Extract the Insights You Need from Your Numbers

  • Speaker: Michael Paladini, Director of Analytics, Wilde Agency

Why People Do What They Do (and How Marketers Can Use That to Their Advantage)

  • Speaker: Nancy Harhut, Chief Creative Officer, Wilde Agency

Now That's Creative! How to Drive Out-of-the-Box Thinking for Your Acquisition Strategies, Offers, and Communications

  • Speaker: Nancy Harhut, Chief Creative Officer, Wilde Agency


White Papers and eBooks

Hidden Impact: How to Determine the Real ROI of Your Direct Marketing Efforts

  • Of course marketing performance is judged on ROI, but do you know the three metrics that are crucial to determining yours?

Smart Marketers Get Even Smarter in a Down Economy

  • When times are tough, marketing budgets are often the first to be cut. But is that the right choice?

Harnessing Human Behavior: 13 Behaviors for Must-Read Messages

  • Download our tip sheet on the 13 human behavior triggers that marketers can leverage to improve their campaign and drive higher results.

The Art of Creating Direct Communications: The Visuals

  • Download this visual tip sheet to learn how to use the basic building block of design to create a stellar direct response communication.

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