1-508-893-0222 info@wildeagency.com
"'FREE!' gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is."
Perhaps you find the whole notion of direct response best practices and scientifically proven human behavior triggers intriguing. But now you're wondering…do they really work? We're glad you asked!
Just take a look at some of our recent successes:
Delivered a 232% ROI for Reebok with a geo-targeted campaign that drove purchases of footwear and apparel in the highly competitive retail environment
Developed a data-driven, cross-channel usage stimulation campaign for Blue Cross/ Blue Shield that overcame member inertia and exceeded projected response rates by 200%
Created an acquisition campaign for Hewlett-Packard that targeted users of competitive products and generated nearly $80 million of qualified opportunities
Engineered a time-triggered email/direct mail campaign for OppenheimerFunds that resulted in a 346% increase in 529B contributions, establishing an ongoing revenue stream in the first five months
Generated an 8.26% response rate in a direct mail test for LoJack, motivating people to purchase extended warranties
Fielded direct marketing campaigns that returned a 19:1 ROI for Middlesex Savings Bank's retail offerings