Wilde Agency Blog

Make Your Target Market Curious

Posted by Brian Young on Wed, Aug 14, 2013 @ 12:08 PM

When attempting to market your company’s services or products directly to an audience, it is vital that you begin this process by piquing your target market’s interest.  In order to fully grasp the attention of potential customers and implement a successful campaign, it is essential to use psychological triggers. Psychological triggers are certain ways in which direct marketing agencies can reach out and affect human behavior – just like how we do at Wilde Agency.  By using this strategic method and inserting these triggers into your marketing plan, you cannot only keep your target market interested but also emotionally connected. 

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Topics: psychological triggers, creativity, human behavior triggers, communications, social proof, direct marketing agency, direct marketing best practices, personalized communication, personalized communications, sharing, advice, brand perception, Wilde Agency, Direct Marketing

Integrated Marketing Week with Nancy Harhut

Posted by Jennifer Kearney on Thu, Jun 6, 2013 @ 13:06 PM

Our own Chief Creative Officer, Nancy Harhut, is speaking at DMA's Integrated Marketing Week next week in New York City! On Thursday, June 13, Nancy Harhut will be presenting “Scientific Secrets Revealed: 7 Ways to Motivate Behavior in Any Channel”.

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Topics: psychological triggers, human behavior triggers, psychology, communications, social proof, personalized communication, personalized communications, social media, marketing triggers, personal data, triggers, science, one to one communication, Integrated marketing, Direct Marketing Association, Wilde Agency, Nancy Harhut, Direct Marketing, DMA, email best practices, open rates, integrated marketing week

Art, Copy & Code

Posted by Jennifer Kearney on Mon, Mar 18, 2013 @ 15:03 PM

written by Wilde Agency's intern, Taylor.

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Topics: marketing strategy, creativity, creative, communications, social proof, personalized communication, social media, new media marketing, marketing triggers, traditional media, new marketing programs, Wilde Agency

Make a Stand: A Guide to Positioning Statements

Posted by Jennifer Kearney on Fri, Dec 14, 2012 @ 08:12 AM

Ask a marketer what a positioning statement is and you may get a myriad of answers. You might get a slogan, a creative logo, a campaign, a marketing plan – guess what? None of these are the positioning statement. The positioning statement should be a part of each of these, but it isn’t definitively one of these projects – in fact, it’s probably scattered across all these creative pieces. How are you supposed to sift through the terminology and presentation slides to see what message the company is trying to convey? Effective marketing shouldn’t – and doesn’t – imitate a game of Clue.

This week we sat down with Melissa Dietrich, Account Supervisor at Wilde Agency, to talk about demystifying a positioning statement. She’s no stranger to the creative process – and was more than happy to share her advice on how to build a great positioning statement.

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Topics: marketing strategy, creative, direct marketing best practices, personalized communication, advice, target demographic, Wilde Agency, Direct Marketing

FutureM So Far (or Why We're Loving Our Lives This Week)

Posted by Jennifer Kearney on Wed, Oct 24, 2012 @ 20:10 PM

After our second whirlwind day at FutureM has wound down, it's safe to say we're loving our time at the conference so far!

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Topics: psychological triggers, marketing strategy, creativity, human behavior triggers, Target Marketing, social proof, personalized communication, marketing triggers, one to one communication, Nancy Harhut, Neal Boornazian

Back to the Future...FutureM!

Posted by Jennifer Kearney on Tue, Sep 25, 2012 @ 20:09 PM

Can you make an impact, marketing-wise, on an individual’s reflexive decisions? Would you want to hone your marketing and psychology skills to find out what drives a consumer’s automatic tendencies? You can find out from Wilde Agency’s Chief Creative Officer Nancy Harhut and President Neal Boornazian this fall; they will be presenting at FutureM in Boston in October!

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Topics: psychological triggers, marketing strategy, direct marketing best practices, personalized communication, personalized communications, social media, direct marketing boston, new media marketing, marketing triggers, Wilde Agency, Nancy Harhut, Neal Boornazian

2012 USPS® QR Code Discount

Posted by Tony Leland on Fri, Jun 15, 2012 @ 10:06 AM

As the mobile technology sector continues its rapid growth, the US Postal Service is again giving marketers a push to take advantage of the useful tools at their disposal. After a successful first run in 2011, USPS will be bringing back their Mobile Commerce & Personalization Promotion for the summer of 2012.

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Topics: personalized communication, direct mail, USPS, direct marketing campaign, dimensional marketing, QR Codes

Why Choose Direct Marketing Agencies Over Social Media

Posted by Jody Raines on Fri, Feb 10, 2012 @ 12:02 PM

Social media marketing is the new darling of the business marketing community.  It's inexpensive, it's "new" and people are using it everywhere.  But what are we, as marketers leaving on the table?

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Topics: direct marketing agency, personalized communication, one to one communication, direct marketing agencies