Direct Mail And Email List: 5 Tips To Grow And Maintain Lists
One of the best tools for direct marketing are the direct mail pieces 
that we send to highly targeted lists. Unfortunately, from time to time, we have recipients who unsubscribe. The reason they unsubscribe is varied, but let's face it, getting subscribers can be expensive and time consuming.
Building a list for direct mail or email is similar, and the reasons that people unsubscribe are also similar.
That being said, it's easier to keep someone on your list than try to find new names to send to. That's why we suggest these 5 tips to grow and maintain your direct mail marketing list and email marketing list.
1. Ask for permission to send the information. Before you include someone on the list, ask whether they want to receive the information. Direct mail can be expensive. It's better to have a small, efficient list that's highly targeted, than to have a big list that has many dead leads. Using mail effectively by targeting qualified prospects will generally result in greater conversions.
2. Consider timing of your communication. Don't send out direct mail (or email) just before a holiday if you don't have a holiday specific message. Also, think about weekends and when your communication will hit. Is your product or service going to be sensitive to seasons? Is there a deadline? How much reaction time does your customer need?
3. Make your communication informative. No one wants to be spammed or solicited. There is nothing worse than getting junk mail, and for the record, it's better to send mail that is going to get read, than put into the trash without being read. If your mail campaign appears to be informative and helpful, you have a much better chance of being saved from the circular file.
4. Your message is on-target. If you have a product or service that is appealing, the recipient will be glad to get the information. It's when you send information that is targeted to the wrong audience, or that feels like it isn't meant for the recipient, it will invariably be dumped.
5. You send irrelevant information. If your information is timely and relevant, that's one thing. Please don't send out old information that isn't timely or something I feel may be important to my business.
What are some of the ways you grow your list? Do you have incentives to sign up? Offer compelling content? What's worked for you in the past?
Wilde Agency specializes in creating direct marketing campaigns which harness the psychological triggers that drive consumer behavior.