Why Choose Direct Marketing Agencies Over Social Media
Social media marketing is the new darling of the business marketing community. It's inexpensive, it's "new" and people are using it everywhere. But what are we, as marketers leaving on the table?
Marketing is the art of reaching the customer. Whether it's traditional media such as print or broadcast, or new media like Twitter or Facebook pages or Google+, the goal is to connect with an audience that potentially would be interested in your product or service.
But the role of direct marketing and direct marketing agencies may have become even more important than ever as part of an ongoing business marketing strategy.
The power of personalized communications, whether it's electronic or print cannot be ignored. A recent Hubspot article that references a Facebook study about personalized communications focuses on those activities that draw us in, those that repel us, and those that cause emotional engagement and memory retention. According to the article, "This study has shown that marketing is about more than just information consumption and cognition".
Creating content that focuses on the wants and needs of your prospect or customer can be electronic, or direct marketing, the difference is that direct marketing will arrive in the hands of the prospect.
Instead of creating direct communication that is vague and general, it's much more powerful to use a direct marketing message that's personalized to the information that is contained within your database and psychographically link programs that have potential for affinity procurement.
Creating personalized communication utilizing digital print has empowered direct marketing agencies with both one to one messaging, and the power of a tangible item delivered to the recipient.
If your marketing program is lacking conversions and you aren't sure whether your social media marketing plan is returning on the time invested, it may be time to turn to a direct marketing agency to review and evaluate your outbound marketing collateral.
Wilde Agency specializes in creating direct marketing campaigns which harness the psychological triggers that drive consumer behavior.