3 Tips: Direct Marketing Converts Better Than A Black Friday Sale
'Tis the season to shop, and unless you've been hiding under a rock, you've heard about Black Friday and Cyber Monday. These are as familiar to most Americans as Thanksgiving turkey and Santa Claus! One of the customs about Thanksgiving is that it not only marks the season of giving thanks, it also marks the beginning of the holiday shopping rush!
This year, Black Friday (the traditional day after Thanksgiving when retailers anticipate going into the 'black) was a day of major sales events. Consumers were reported standing outside of stores like Best Buy or Walmart waiting for the doors to open. Why? Because consumers know:
- Supplies are limited.
- The offer is for an extremely limited time (1 day)
- If they miss the sale, they won't have another chance
What does this mean for marketers and what lessons can we learn from Black Friday and Cyber Monday? Retailers understand how to use "fear of loss" to their advantage. How can you use the "fear of loss" trigger on a direct marketing campaign?
You may want to think about your last direct marketing program and consider whether the results were exceptional or lackluster. If the latter here are some tips to improve conversions:
- Do your customers feel that your offer has true value?
- Is there a limited window of opportunity?
- Do your prospects feel that they will 'lose' if they do not react to your offer?
Creating an effective call-to-action for your direct marketing effort can be improved if your marketing game plan includes using psychological and social triggers that resonate with your customers.
Wilde Agency specializes in creating direct marketing campaigns which harness the psychological triggers that drive consumer behavior.