Direct marketing in a down economy can be a tremendous opportunity to increase market share and improve sales. However a weak campaign will not yield the types of leads and response that will save the day. To be a true Direct Marketing Hero mean to provide your sales team with viable and closeable leads.
How do you make your direct marketing campaigns more effective? Is it possible to become the Direct Marketing Hero for your company by actually improving business in a down economy?
If you follow a few important concepts, your direct marketing communication will be much more successful! You may not be able to leap tall buildings in a single bound, but you will have direct impact on increasing conversions.
5 Tips For Direct Marketing Campaigns:
1. Personalize the communication.
Using a name and creating a personalized approach will cut through the clutter and improve conversion. Think about your own experience and if you get an email that says "Dear Subscriber" versus one that has your name.
2. Have an Offer.
Just sending out an announcement can help increase awareness. Coupling that with an offer or a "call-to-action" will increase the return. Be sure the offer is compelling enough to evoke action.
3. Match the offer to the recipient.
We have the ability to define our audience by so many factors its almost daunting. By filtering the database for appropriate recipients for specific offers, the odds of conversion increase dramatically.
4. Make it timely.
Consider seasonality and also consider having a deadline. One of the key psychologicial triggers involves fear of missing out on something. If it's an offer that expires, there is a window where action is required. If there is no time frame, the recipient may feel that they can respond in the future, but sometimes that future never comes.
5. Make conversions easy.
Don't make the recipient jump through hoops to respond to your offer. Using a simple device to respond is always the best policy. Try having a dedicated phone line or using something new like a QR code to simplify the prospects ability to respond.
These are just a few of the concepts that will propel your direct marketing campaigns from mild and meak to superhero proportions.