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About the intersection of marketing, creativity and behavioral science.

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Why “Effective Data” is a marketer’s gold mine

July 2, 2015

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin. Thanks to the growing [...]


Using Eye Magnet Words to Drive Readership

June 23, 2015



The Late, Great Office Landline

June 12, 2015

By Burr Johnson, Senior Copywriter Two phones sit on my desk. One has to go. My iPhone has won all of my phone, email and texting business, and therefore has nothing to worry about. But surely the days are numbered [...]


The inside scoop on 3 #INBOUND15 speakers

May 26, 2015

By Nancy Harhut, Chief Creative Officer Please come to Boston If you’re a smart marketer looking to get smarter, Boston is the place to be this fall. Seriously. There are at least four major conferences headin [...]

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Three Funny Quotes I Love About Statistics

May 12, 2015

By Michael Paladini, Vice President, Director of Analytics Here are three funny quotes on measuring and counting, all of which provide insight into the pitfalls we face as marketing analysts (or any other kinds of an [...]


“Captivology’s” 7 Attention-Getting Triggers

May 7, 2015

By Nancy Harhut, Chief Creative Officer Recently I had the opportunity to hear journalist and author Ben Parr discuss his new book “Captivology: The SCIENCE of Capturing People’s Attention.” His presentation [...]