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Covering the intersection of marketing, creativity, analytics and behavioral science.

money - behavioral economics and financial services

3 Things To Keep In Mind When Writing A Financial Campaign

May 19, 2016

By Burr Johnson (Senior Copywriter) During my first big-agency copywriting stint, I found myself working simultaneously on a fading, regional ski resort and a 401(k) campaign for a financial services powerhouse. Fo [...]

Visuals in content marketing

9 Easy Visual Hacks That Increase Content Consumption & Credibility

May 10, 2016

By Nancy Harhut (Chief Creative Officer) According to recent research, visual content generates 94% more views. Tweets with images get 150% more retweets. And articles with at least one image get more than double the [...]

digital marketing and digital strategy

More Than 60% Of Marketing Executives Are NOT Interested In Emerging Mobile Technology

May 3, 2016

By Jeff O'Neill (Managing Director, Digital Strategy) A funny thing happened when I opened my browser this morning. A respectable e-zine was propping up figures that, while seemingly supported their point that emergin [...]

Amir Zonozi of Zoomph

Why Social Media Is “More Psychology Than It Will Ever Be Technology”

April 26, 2016

A Chat with Amir Zonozi To cut right to the chase, Amir Zonozi is the Chief Strategy Officer for Zoomph - a social media marketing platform focused on real-time streaming analytics. We recently had the pleasure o [...]

Mobile Marketing

The Age of Mobile Marketing Is Now

April 20, 2016

By Nancy Harhut (Chief Creative Officer) After years of hearing that the age of mobile marketing was upon us, it finally is. Mobile has officially overtaken the desktop. More email is read on a mobile phone than on [...]

Customer Advocacy

How I Became A Customer Advocate (Without Being Asked)

April 12, 2016

By John Sisson (President) What is the secret sauce to gaining customer advocacy? It helps if you have a great product people want to talk about with friends and family, but it's more than that. It's how you tre [...]