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Covering the intersection of marketing, creativity, analytics and behavioral science.

An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

March 30, 2017

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects acr [...]

behavioral science and email marketing

Beyond Best Practices: 5 Scientifically Proven Secrets For Effective Email Marketing

March 16, 2017

By Nancy Harhut (Chief Creative Officer) Have you heard the dirty little secret about email? You can follow all the best practices – every single one – and still not get the open, read and click through rates [...]

[INFOGRAPHIC] Writing For Financial Services Clients: 3 Essential Tips For Success

March 7, 2017

Money is a loaded issue. That's the first thing Senior Copywriter Burr Johnson noted in his 2016 blog post "3 Things To Keep In Mind When Writing A Financial Campaign". The piece went on to become one of the year [...]

An Interview With Dennis Kelly: Startups, Customer Success & Direct Marketing Automation

February 28, 2017

Dennis Kelly is the CEO of Boingnet, a multi-channel marketing software that helps direct marketers, agencies, and printers generate more leads and revenue. They take pride in being a provider of lightweight automation t [...]

How To Get Over Procrastination In 10 Days (Or Maybe Later)

February 22, 2017

By Joseph J. Sanchez (Social Media Manager) The paper was going to press. The runner showed up at the door, anxious to pick up the creative and copy. Nothing whatsoever had been produced. Since the money had a [...]

[INFOGRAPHIC] A Closer Look At Eye Tracking

February 17, 2017

By Kristen Montana The process of eye tracking is undoubtedly complex, but the concept itself is fairly simple: movements of the eyes and their measurements are used to infer various analyses. Eye trackers can eith [...]