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Covering the intersection of marketing, creativity, analytics and behavioral science.

lazy brain 2

3 Human Behavior Insights That Every Fundraiser & Marketer Should Know

August 19, 2016

By Nancy Harhut (Chief Creative Officer) You have a lazy brain. Now before you take offense, let me just say – so do I. In fact, all humans do. It doesn’t mean we aren’t smart. And it doesn’t mean our br [...]

Marketing to Generation Z (2)

A Guide For Marketing To Generation Z: Be Blunt, Be Engaging + Be Trustworthy

August 11, 2016

By Emma Ryan (Wilde Agency Intern) Three or four times a week, I run or bike down a popular path behind my neighborhood. I try to make a point to smile or say hello to everyone I pass (unless I’m wheezing too much). [...]

Status Quo Bias 2

The Status Quo Bias: What It Is & How To Overcome It

August 3, 2016

By Megan Allinson (Account Supervisor) Ah, my good friend the Status Quo Bias. You probably know him too. If you’re not familiar, it’s the whole idea of not doing something or changing a behavior, because we [...]

Headshot of Steve Shu

An Interview With Steve Shu: Nudging, Behavioral GRIT & The Effort It Takes

July 31, 2016

It's safe to say that our ears perked up when we heard that Steve Shu's new book Inside Nudging: Implementing Behavioral Science Initiatives is a "must-read for any company interested in behavioral science initiatives [...]

Brain Science of Pricing Strategy

3 Surprising Pricing Strategies, Backed By Brain Science

July 28, 2016

By Nancy Harhut (Chief Creative Officer) It’s not easy to get people to part with their money. And there may be a very good reason for that. Social scientists have found that paying for something activates the [...]

America is already great

Availability Bias: America Is Already Great (Again… Or Still)

July 22, 2016

By John Sisson (President) We’ve all heard the news, and most of it’s bad. There’s a shooting by civilians or police, a mass killing, a terrorist attack, racial tension and more. Then there are recriminations [...]