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About the intersection of marketing, creativity and behavioral science.

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How Social Proof Can Have Deadly Consequences

September 3, 2015

By Benjamin Hall, Senior Copywriter Social Proof is one of the many Human Behavior Triggers (HBTs) we use here at Wilde Agency. It’s a powerful tool when used correctly, one that can dramatically increase response in [...]

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Human Behavior Triggers in Credit Card Marketing

August 21, 2015

Credit card marketing is tough.  The competition for customers is intense, and the category contains considerable "sameness". Yet you have numbers to hit. You need to acquire profitable customers regardless o [...]

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Improving Outcomes

August 6, 2015

By Megan Allinson Ask anyone who knows me and they’ll tell you I love to run. It’s how I start my day. Five days a week. Generally my week includes a track work out, a tempo run, 2 medium to fast runs, and an easy [...]

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Why “Effective Data” is a marketer’s gold mine

July 2, 2015

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin. Thanks to the growing [...]

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Using Eye Magnet Words to Drive Readership

June 23, 2015

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The Late, Great Office Landline

June 12, 2015

By Burr Johnson, Senior Copywriter Two phones sit on my desk. One has to go. My iPhone has won all of my phone, email and texting business, and therefore has nothing to worry about. But surely the days are numbered [...]