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Covering the intersection of marketing, creativity, analytics and behavioral science.


5 Strategies To Help Achieve Work-Life Balance Now

September 26, 2016

By Sharon Martin (Senior Art Director) I’m certainly not a life coach, but over the years I’ve learned a little more about the fine art of balancing work and lifestyle. Several years ago, I left a large ad agency [...]

Ocedel Lighting - Screenshot from Firefly Man Ad

What American Advertisers Can Learn From Japan

September 8, 2016

By Brandon Lewis (Wilde Agency Intern) When it comes to entertainment, America is at the forefront of delivering content that gets people from around the world glued to their screens. Viewers will keep up with thei [...]

Gabi Zijderveld - headshot

An Interview With Gabi Zijderveld: Envisioning A Future Of Emotion-Aware Technology

August 31, 2016

With over 4.5 million faces analyzed in 75 different countries, Affectiva has risen out of the MIT Media Lab to gather the largest emotion database in the world. The Waltham-based company has built software that can a [...]


Behavioral Science In Everyday Life: Dice Games, Happy Hour & The Reciprocity Principle

August 24, 2016

By Susan Sargent (Studio Manager) People who know me know that I’m not a frequent drinker or crazy party person... But when I’m on vacation, I’m the first one to meet you at happy hour! Every summer I look f [...]

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3 Human Behavior Insights That Every Fundraiser & Marketer Should Know

August 19, 2016

By Nancy Harhut (Chief Creative Officer) You have a lazy brain. Now before you take offense, let me just say – so do I. In fact, all humans do. It doesn’t mean we aren’t smart. And it doesn’t mean our br [...]

Marketing to Generation Z (2)

A Guide For Marketing To Generation Z: Be Blunt, Be Engaging + Be Trustworthy

August 11, 2016

By Emma Ryan (Wilde Agency Intern) Three or four times a week, I run or bike down a popular path behind my neighborhood. I try to make a point to smile or say hello to everyone I pass (unless I’m wheezing too much). [...]