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Covering the intersection of marketing, creativity, analytics and behavioral science.

Super Bowl 2016 Predictions 2

The Most Unusual Super Bowl Predictions You’ll See This Year

February 5, 2016

By Nancy Harhut (Chief Creative Officer) Perhaps you, like millions of Americans, will watch the Super Bowl this Sunday. I will too. However, I’ll be more interested in the action off the field. Because an [...]

Loyalty Program Cards

Why Your Loyalty Program Is Missing The Mark

February 2, 2016

By Lianne Wade (Vice President, Customer Insight) Let’s start with this question: Do traditional customer loyalty programs still work? Why or why not? The Answer: No, they are not as effective as they have been [...]

Multi-colored brain illustration demonstrating the structure of infographics.

Should Your Brand Be Using Infographics?

January 27, 2016

By John Sisson (President) Infographics currently drive traffic, and as a vehicle within content marketing, they will continue to do so for the foreseeable future. There are a variety of reasons for this, but to i [...]

Man looks excited as he gazes at mobile phone

5 Tips On How To Effectively Engage Your Customers

January 25, 2016

By Lianne Wade (Vice President, Customer Insight) Today’s consumers are more in control of the purchase journey, so engaging with them is becoming more critical and challenging than ever before. The emergence of dig [...]

Cognitive Fluency

[INFOGRAPHIC] The Art Of Making It Easy: 5 Ways To Increase Cognitive Fluency

January 22, 2016

People prefer to think about simple things over complex things. That is the basis of the psychological principle known as cognitive fluency. The ease with which people can comprehend something has a significant impact o [...]

Couple wraps holiday gifts together by tree.

Confessions Of A Reciprocity Reject

January 19, 2016

By Nancy Harhut (Chief Creative Officer) Philip Kunz got 200 strangers to send him Christmas cards. My closest friends and family can’t get me to send them one. The truth is I wanted to, and it really bothers me [...]