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Covering the intersection of marketing, creativity, analytics and behavioral science.

Amir Zonozi of Zoomph

Why Social Media Is “More Psychology Than It Will Ever Be Technology”

April 26, 2016

A Chat with Amir Zonozi To cut right to the chase, Amir Zonozi is the Chief Strategy Officer for Zoomph - a social media marketing platform focused on real-time streaming analytics. We recently had the pleasure o [...]

Mobile Marketing

The Age of Mobile Marketing Is Now

April 20, 2016

By Nancy Harhut (Chief Creative Officer) After years of hearing that the age of mobile marketing was upon us, it finally is. Mobile has officially overtaken the desktop. More email is read on a mobile phone than on [...]

Customer Advocacy

How I Became A Customer Advocate (Without Being Asked)

April 12, 2016

By John Sisson (President) What is the secret sauce to gaining customer advocacy? It helps if you have a great product people want to talk about with friends and family, but it's more than that. It's how you tre [...]

Twitter Bird 4

10 Easy Tips To Increase Engagement + Gain More Relevant Twitter Followers

April 6, 2016

By Joseph J. Sanchez (Social Media Manager) Welcome to my post about Twitter! This is the obligatory introduction where I write that you could buy 5,000 followers for $5.00, but you're better off earning 50 followe [...]

Thinking

3 Things To Consider Before You Outsource Your Content Marketing

March 31, 2016

By Nancy Harhut (Chief Creative Officer) So, you think you want to outsource your content marketing? It’s not a bad idea. In fact, it delivers two key advantages: You place this key initiative in the hands of experts [...]

Boom 3_3

Why Behavioral Economics Is Integral To Prompting Action Among Boomers

March 28, 2016

New Research About Boomers & Their Insurance Purchase Decisions By Lianne Wade (Vice President, Customer Insight) There are 78 million Boomers, so you can’t ignore them. And we’ve uncovered proven, actionab [...]