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Covering the intersection of marketing, creativity, analytics and behavioral science.

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To Fun, Or Not To Fun: That Is The Question

February 12, 2016

By John Sisson (President) To fun, or not to fun, that is the question: Whether 'tis nobler in the mind to suffer the slings and arrows of outrageous dullness, or to take arms against a sea of requirements, and by opp [...]

Scared, afraid woman - pop art illustration

Don’t Miss Out: The Secret Science Of FOMO In Marketing & Advertising

February 10, 2016

By Joseph J. Sanchez (Social Media Manager) Countdown clocks. Supposed once-in-a-lifetime deals. Urgent ads that push you to tune into a television program, because everyone you know will be talking about it the [...]

Super Bowl 2016 Predictions 2

The Most Unusual Super Bowl Predictions You’ll See This Year

February 5, 2016

By Nancy Harhut (Chief Creative Officer) Perhaps you, like millions of Americans, will watch the Super Bowl this Sunday. I will too. However, I’ll be more interested in the action off the field. Because an [...]

Loyalty Program Cards

Why Your Loyalty Program Is Missing The Mark

February 2, 2016

By Lianne Wade (Vice President, Customer Insight) Let’s start with this question: Do traditional customer loyalty programs still work? Why or why not? The Answer: No, they are not as effective as they have been [...]

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Should Your Brand Be Using Infographics?

January 27, 2016

By John Sisson (President) Infographics currently drive traffic, and as a vehicle within content marketing, they will continue to do so for the foreseeable future. There are a variety of reasons for this, but to i [...]

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5 Tips On How To Effectively Engage Your Customers

January 25, 2016

By Lianne Wade (Vice President, Customer Insight) Today’s consumers are more in control of the purchase journey, so engaging with them is becoming more critical and challenging than ever before. The emergence of dig [...]