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Covering the intersection of marketing, creativity, analytics and behavioral science.

America is already great

Availability Bias: America Is Already Great (Again… Or Still)

July 22, 2016

By John Sisson (President) We’ve all heard the news, and most of it’s bad. There’s a shooting by civilians or police, a mass killing, a terrorist attack, racial tension and more. Then there are recriminations [...]

Senior Citizen Couple Dancing

[INFOGRAPHIC] Marketing To Seniors: Design & Copy Tips For Success

July 21, 2016

It can really pay off to tailor your marketing communications to seniors, given the growing size and significant buying power of this demographic. Yet, when marketing to seniors, many of us fail to take into consider [...]


5 Behavioral Science Principles That Turned Pokémon Go Into An Overnight Success

July 14, 2016

By Joseph J. Sanchez (Social Media Manager) At this point, it's no secret — marketers should be paying attention to Pokémon Go. The skeptics among us are welcome to moan and groan about how it's just a passing [...]

Yellow mailbox with letter inside.

Email Subject Lines: 6 Magical Do’s & Don’ts To Increase Your Open Rate

July 6, 2016

By Jeff Bowen (Account Supervisor) Email communication can be a very successful vehicle in getting your message to your customers or potential customers. However, it’s 2016 and as everyone knows, we get a LOT of [...]

Headshot for Namika Sagara via Sagara Consulting

Understand, Predict & Nudge: How Behavioral Economics & Business Go Hand-In-Hand

June 29, 2016

A Chat With Namika Sagara, Ph.D. Equal parts scientist, speaker and consultant, Dr. Namika Sagara leverages 15 years of academic research in behavioral economics and decision-making psychology to benefit clients i [...]

chat bot customer service 2

Chatbots & Customer Service: Killing Us With Kindness, But Also Frustration

June 22, 2016

I Just Had My First Chat With A Bot (And I Wasn't Impressed) By John Sisson (President) With the proliferation of data and technology — which has led to improvements in artificial intelligence and natural lang [...]