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Covering the intersection of marketing, creativity, analytics and behavioral science.

behavioral science of procrastination and productivity

How To Get Over Procrastination In 10 Days (Or Maybe Later)

February 22, 2017

By Joseph J. Sanchez (Social Media Manager) The paper was going to press. The runner showed up at the door, anxious to pick up the creative and copy. Nothing whatsoever had been produced. Since the money had a [...]

eye tracking infographic

[INFOGRAPHIC] A Closer Look At Eye Tracking

February 17, 2017

By Kristen Montana The process of eye tracking is undoubtedly complex, but the concept itself is fairly simple: movements of the eyes and their measurements are used to infer various analyses. Eye trackers can eith [...]

Behavioral Science Marketing for Travel and Hospitality Industry

5 Behavioral Science Marketing Tips For The Travel & Hospitality Industry

February 10, 2017

By Lianne Wade (Vice President, Customer Insight) As we are in the depths of winter — with a blizzard just hitting New England with more than a foot of snow — many of us are happily considering vacation travel pl [...]

Super Bowl 51

How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

February 2, 2017

By Megan Allinson (Account Director) This coming Sunday, it’s estimated that 110 million people will be watching the Super Bowl, not to mention that the stadium in Houston can seat 72,220 fans. For advertisers t [...]

Anders Ekman of V12 Data - 3

An Interview With Anders Ekman: Why It’s All About Right Time Marketing

January 30, 2017

Anders Ekman is the CEO of V12 Data, an omichannel data powerhouse formed after DataMentors acquired the V12 Group in November 2016. The new company brings together two of the data industry's most respected names, co [...]

woman holding hearts over eyes on yellow background

Why Marketers Should Love Valentine’s Day Most: A Behavioral Science Based Argument

January 27, 2017

By Nancy Harhut (Chief Creative Officer) As a marketer, what’s your favorite holiday? Would you say Christmas, because of all the sales associated with it? Or maybe you’d come down on the side Halloween, which [...]