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About the intersection of marketing, creativity and behavioral science.

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Human Behavior Triggers in Credit Card Marketing

August 21, 2015

Credit card marketing is tough.  The competition for customers is intense, and the category contains considerable "sameness". Yet you have numbers to hit. You need to acquire profitable customers regardless o [...]

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Improving Outcomes

August 6, 2015

By Megan Allinson Ask anyone who knows me and they’ll tell you I love to run. It’s how I start my day. Five days a week. Generally my week includes a track work out, a tempo run, 2 medium to fast runs, and an easy [...]

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Why “Effective Data” is a marketer’s gold mine

July 2, 2015

There was a time when understanding how your customers make decisions required guesswork, dart throws, or focus groups that, more times than not, did little to increase ROI, cash flow and margin. Thanks to the growing [...]


Using Eye Magnet Words to Drive Readership

June 23, 2015



The Late, Great Office Landline

June 12, 2015

By Burr Johnson, Senior Copywriter Two phones sit on my desk. One has to go. My iPhone has won all of my phone, email and texting business, and therefore has nothing to worry about. But surely the days are numbered [...]


The inside scoop on 3 #INBOUND15 speakers

May 26, 2015

By Nancy Harhut, Chief Creative Officer Please come to Boston If you’re a smart marketer looking to get smarter, Boston is the place to be this fall. Seriously. There are at least four major conferences headin [...]