Best-of-breed direct marketing - with an extra advantage

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Direct Marketing Tip

"People show a greater desire for an object or opportunity when they learn that it is unique, available in limited quantities, or obtainable for only a limited time."

Robert B. CialdiniRobert B. Cialdini
Author of "Influence"

Our Approach

Every agency should know the best practices of direct marketing. But at Wilde Agency, we give our clients an added advantage. We use scientifically proven approaches to prompt action.

Social scientists and behavioral economists have shown that human beings have developed certain automatic or reflexive behaviors. They’ve identified:

  • Compliance triggers
  • Loss aversion
  • The principle of reciprocity
  • Social proof
  • The pull of the magnetic middle
  • Numerous other influencers of human behavior

We take what they’ve learned and apply it, where appropriate, to your programs and communications – which makes your customers and prospects more likely to do what you’re asking them to.