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"People show a greater desire for an object or opportunity when they learn that it is unique, available in limited quantities, or obtainable for only a limited time."
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Nichole started her advertising career in the footwear industry, with a six-year stint at Reebok. There she worked on a cross-functional level within the global footwear product team and the global brand marketing team. She rounded off her footwear industry experience at The Clarks Companies, North America, where she led the creative direction and execution for the women’s and Indigo businesses for direct mail, national advertising, trade show booth design, packaging and retail presence. Her work has been recognized by Communications Arts Magazine, H.O.W. Magazine and the New England Direct Marketing Association.
Robert B. Cialdini