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"People show a greater desire for an object or opportunity when they learn that it is unique, available in limited quantities, or obtainable for only a limited time."
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An unusually strategy-minded, results-oriented creative director, Nancy is nationally recognized for best-in-class creative. She and her teams have won over 150 awards for direct marketing effectiveness. In her role, she draws upon more than 20 years of senior creative management experience honed at Hill Holliday, Mullen, and Bronner (now Digitas), where she worked with such clients as Dell, IBM, Novartis, House of Seagram, Bank of America, AT&T, American Express, Sheraton, and GM, among others. Nancy is a frequent contributor to industry trade magazines and a requested speaker at direct marketing conferences.
Robert B. Cialdini