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"People show a greater desire for an object or opportunity when they learn that it is unique, available in limited quantities, or obtainable for only a limited time."
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Michael has led assignments involving the strategic and quantitative dimensions of direct marketing. His specialty is developing integrated communications channels that generate qualified leads and provide new revenue sources. His experience encompasses the software, telecom, travel, publishing, retail, dot-com, and financial services industries. Michael's background includes direct response program management, where he has achieved dramatic results in mail and Internet-based campaigns to consumers and businesses across the U.S. and internationally. He holds an MBA from Babson College’s Graduate School of Business, where he graduated first in his class.
Robert B. Cialdini